MOBILEVOTE - Wireless Media Mobilizes the New Generation!
MobileVote ™ is a US-patented [US Patent 6,873,688] solution for various polling needs used successfully especially in politics. It is The Way to mobilize your audience - the New Generation!
Capability to communicate with your own social network is an elementary part of modern life. Communication through mobile phones as nowadays is something we could not even imagine ten years ago and nowadays we could not even think our daily life without being online and reachable, whenever and wherever. As we all know, mobile phone travels with us all the time and to every place we go. That is the basic character differentiating mobile phones as a media channel from every other media channel developed and adopted by now.
During the last few years, this development has taken us up to a stage where mobile phones act as a revolutionary strong platform for any communication around the politics, both in polling and as a general media channel. With our long experience in both marketing and research around the politics, we are able to deliver direct and continuous interaction between the candidate and the audience. In the 2008 US Presidential Race, mobile phones, instant messaging, video games and other new interactive media channels were already a natural, even a key part of a professional campaign. And that is just the beginning, we believe. Already in the 2004 US Presidential Elections we operated a 10 month continuous polling with over 800,000 people – that all in time when instant messaging with mobile phones lived its very early phase in the US market.
As the politics have always been about communication between people, the modern mobile phone world clearly delivers a new channel to talk and listen to what the targeted audience think about the issues, their future, campaign etc. For years opinion polling has been about phone interview, forms and later internet but mobile phones do bring one clear advantage into the world of opinion polls; phones are with us all the time allowing communication everywhere and all the time. And that is what we are delivering to our clients in the politics.
"It's truly about listening to my audience"
People do consider their mobile phone as their personal object - its mine and only mine and I use it personally. Mobile phone is felt much more personal than a computer, for example. This personal characteristic makes opinion polling on the mobile phones even more interesting; it is obvious - and proofed with several projects provided by us since early 2000 - that people think and answer personally when using their mobile phone to give the answers. It is about a mental process where we use the personal channel to argue personally.
The Mobile Generation - something covering nowadays practically every age group and genre - does not go anywhere without mobile phones, and it is always on! When people are not talking on it, they are using it otherwise, sending and receiving messages, browsing on internet, listening music or playing games. When they receive a message or reminder for an interesting poll, they react immediately. Responding takes priority over nearly every other activity! That is a mental aspect making MobileVote so powerful; it is quick, reliable and practically without any geographical limits. It can be local for one community and same time even global.
There are nowadays over 5 billion wireless subscribers in the world and over 300 million wireless subscribers in the US market only, representing over 96 per cent of the US population. As we know the fundamentals of mobile behavior, it is obvious that mobile polling directly to the wireless phones of your audience will make the difference! It's about one simple feature; to be there with your target group 24/7. Whatever they do, they have their mobile phones close to them, making mobile phones the absolute #1 out-home channel for any communication!
Fundamentals of our instant mobile polling and MobileVote;
- First of all, mobile phones are nowadays the absolute #1 out-of-home media channel
- Catching people everywhere and all the time, producing instant results for quick decision making
- Simultaneously mobile phones are seen as personal items, used personally and "in privacy"
- Catching the target groups that have been traditionally the most difficult ones to communicate with, youngsters and young adults
- Basically every American under 30 has a mobile, through all social classes
- Complete new instant research made, not location or time restricted
- Rewarding models that makes sense!
Mobile vote has been used succesfully in many political polling cases as well as other market research and opinion polling. Please contact us for any additional details. <<< Back