
As the politics have always been about communication between people, the modern mobile phone world clearly delivers a new channel to talk and listen to what the targeted audience think about the issues, their future, campaign etc. For years opinion polling has been about phone interview, forms and later internet but mobile phones do bring one clear advantage into the world of opinion polls; phones are with us all the time allowing communication everywhere and all the time. And that is what we are delivering to our clients in the politics.
"It's truly about listening to my audience"
People do consider their mobile phone as their personal object - its mine and only mine and I use it personally. Mobile phone is felt much more personal than a computer, for example. This personal characteristic makes opinion polling on the mobile phones even more interesting; it is obvious - and proofed with several projects provided by us since early 2000 - that people think and answer personally when using their mobile phone to give the answers. It is about a mental process where we use the personal channel to argue personally.
The Mobile Generation - something covering nowadays practically every age group and genre - does not go anywhere without mobile phones, and it is always on! When people are not talking on it, they are using it otherwise, sending and receiving messages, browsing on internet, listening music or playing games. When they receive a message or reminder for an interesting poll, they react immediately. Responding takes priority over nearly every other activity! That is a mental aspect making MobileVote so powerful; it is quick, reliable and practically without any geographical limits. It can be local for one community and same time even global.